About Rona Purdham

My name is Rona Purdham. I’m a Chartered Management Accountant and a senior finance professional with over 25 years’ experience in commercially focused Finance roles within large blue chip companies. I have also worked with smaller organisations, micro-businesses and individuals. My experience covers many sectors including FMCG, Food Manufacturing, Retail, Training and Information Services.

I have developed core skills through which I have successfully partnered with commercial teams running businesses, for example

  • Communicating complex financial information and concepts to people at all levels, often with little or no financial knowledge, and within all sizes of organisation
  • Actively listening so that I can quickly get to the crux of an issue and devise simple but effective solutions tailored to the specific situation
  • Identifying ways to add value to the business
  • Coaching individuals or teams to work out what needs to be done, and how to do it- providing a fresh pair of eyes that enable people to reassess their priorities

For people running a business, or thinking about setting one up, relevant information received at the right time is critical to making the right decisions. As a Chartered Management Accountant I have been trained specifically to do this, combining accounting knowledge with commercial acumen. My purpose is to make a difference to the commercial outcome of a business, creating that “light bulb” moment of insight for business owners and managers, paying for myself many times over in terms of financial benefits I can bring.

However large or small your business, you need access to best in class business advice and management information. I recognise that everyone’s needs and budgets are different, so I work flexibly to suit your requirements.

And as my work is regulated by my professional body, the Chartered Institute of Management Accountants, you can be satisfied that I will work to the highest standards.


If you would like a free initial consultation to explore how I might be able to support you in achieving your goals and ambitions, dealing positively with challenges you face, please call or email today. I would love to hear from you.